New Year’s Resolutions encourage us to grow: grow ourselves, grow our businesses, grow our expertise. And Relevant Business Development is a

stop targeting the vast quantity of people who will never become your customer and stop barraging them with messaging that will never matter

"How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are

It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...

I consult for a number of ad agency clients. My primary goal is to deliver what I promise, a pipeline of relevant new business prospects...

It didn't matter whether it was a simple AdWords campaign or a full website redesign, the behavior is the same. It hasn't been 30 da

Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...

Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...

Creating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or

Is your agency relying on past customer relationships and word-of-mouth referrals for its business growth? Relevant Business Development wil