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In the Next 6 Months

Six months ago you had goals. How are they going? Do you even remember them? I honestly mean it when I say I hope you achieved, and even surpassed every single one of them. But I also know that it’s very unlikely. For the agencies I've worked with, growth is an almost constant goal. But like so many of our efforts, good intentions only take us so far. Saying we want growth is like saying we want to get in shape. We know it's true, we even know that it's important, but we don't know how to make the changes or take the essential steps to make it happen. In 2014, my 30-person agency set out to achieve growth by committing more time and energy to business development. I quickly learned that ther

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