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    The 4 Parts to Getting New Clients

    The 4 Parts to Getting New Clients

    Leadership Marketing

    Leadership Marketing

    Sales Funnel 101: Pipeline Mathematics

    Sales Funnel 101: Pipeline Mathematics

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    Sales Funnel 101: Pipeline Mathematics

    Sales Funnel 101: Pipeline Mathematics

    UPDATED 5/8/2020 Nothing in business is guaranteed. But we love, love, LOVE! to find predictability in numbers and metrics. It feels so...
    Relevant System FAQs

    Relevant System FAQs

    When people hear about what we do at Relevant, we get a lot of questions. What is a Business Development System? Is it lead gen? Is it a...
    Where Will Your Next Customer Come From?

    Where Will Your Next Customer Come From?

    stop targeting the vast quantity of people who will never become your customer and stop barraging them with messaging that will never matter
    How Do You Find New Clients?

    How Do You Find New Clients?

    "How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are
    Guaranteed Results

    Guaranteed Results

    It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
    Rule #1 of Marketing

    Rule #1 of Marketing

    Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
    Stop Wasting Money on Bad Marketing

    Stop Wasting Money on Bad Marketing

    Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...
    How to Fire Bad Clients

    How to Fire Bad Clients

    Creating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or
    Build a Pipeline of Qualified Leads

    Build a Pipeline of Qualified Leads

    Is your agency relying on past customer relationships and word-of-mouth referrals for its business growth? Relevant Business Development wil
    What is the Relevant System?

    What is the Relevant System?

    Relevant Business Development is the ad agency for ad agencies. With more than 10 years of experience inside ad agencies, I've learned...

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