UPDATED 5/8/2020 Nothing in business is guaranteed. But we love, love, LOVE! to find predictability in numbers and metrics. It feels so...

When people hear about what we do at Relevant, we get a lot of questions. What is a Business Development System? Is it lead gen? Is it a...

stop targeting the vast quantity of people who will never become your customer and stop barraging them with messaging that will never matter

"How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are

It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...

Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...

Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...

Creating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or

Is your agency relying on past customer relationships and word-of-mouth referrals for its business growth? Relevant Business Development wil

Relevant Business Development is the ad agency for ad agencies. With more than 10 years of experience inside ad agencies, I've learned...