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    Recent Posts

    The 4 Parts to Getting New Clients

    The 4 Parts to Getting New Clients

    Leadership Marketing

    Leadership Marketing

    Sales Funnel 101: Pipeline Mathematics

    Sales Funnel 101: Pipeline Mathematics

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    The 4 Parts to Getting New Clients

    The 4 Parts to Getting New Clients

    Business pushes ahead. In spite of the craziness we’ve seen this year and the uncertainty we still feel for what’s coming, companies are...
    Stop Using LinkedIn Wrong

    Stop Using LinkedIn Wrong

    There's a right way to use LinkedIn. And there's a wrong way. Let's all stop using LinkedIn wrong.
    Right Person, Right Message, Right Time

    Right Person, Right Message, Right Time

    The classic marketing dilemma is to get the Right Message to the Right Person at the Right Time. Relevant Business Development has developed
    Relevant System FAQs

    Relevant System FAQs

    When people hear about what we do at Relevant, we get a lot of questions. What is a Business Development System? Is it lead gen? Is it a...
    Skipping Right Over the Christmas Blog Post…

    Skipping Right Over the Christmas Blog Post…

    New Year’s Resolutions encourage us to grow: grow ourselves, grow our businesses, grow our expertise. And Relevant Business Development is a
    Where Will Your Next Customer Come From?

    Where Will Your Next Customer Come From?

    stop targeting the vast quantity of people who will never become your customer and stop barraging them with messaging that will never matter
    How Do You Find New Clients?

    How Do You Find New Clients?

    "How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are
    Guaranteed Results

    Guaranteed Results

    It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
    Rule #1 of Marketing

    Rule #1 of Marketing

    Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
    Stop Wasting Money on Bad Marketing

    Stop Wasting Money on Bad Marketing

    Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...
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