The 4 Parts to Getting New Clients
Business pushes ahead. In spite of the craziness we’ve seen this year and the uncertainty we still feel for what’s coming, companies are...
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Stop Using LinkedIn Wrong
There's a right way to use LinkedIn. And there's a wrong way. Let's all stop using LinkedIn wrong.
Right Person, Right Message, Right Time
The classic marketing dilemma is to get the Right Message to the Right Person at the Right Time. Relevant Business Development has developed
Relevant System FAQs
When people hear about what we do at Relevant, we get a lot of questions. What is a Business Development System? Is it lead gen? Is it a...
Skipping Right Over the Christmas Blog Post…
New Year’s Resolutions encourage us to grow: grow ourselves, grow our businesses, grow our expertise. And Relevant Business Development is a
Where Will Your Next Customer Come From?
stop targeting the vast quantity of people who will never become your customer and stop barraging them with messaging that will never matter
How Do You Find New Clients?
"How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are
Guaranteed Results
It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
Rule #1 of Marketing
Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
Stop Wasting Money on Bad Marketing
Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...