Business pushes ahead. In spite of the craziness we’ve seen this year and the uncertainty we still feel for what’s coming, companies are...

There's a right way to use LinkedIn. And there's a wrong way. Let's all stop using LinkedIn wrong.

The classic marketing dilemma is to get the Right Message to the Right Person at the Right Time. Relevant Business Development has developed

When people hear about what we do at Relevant, we get a lot of questions. What is a Business Development System? Is it lead gen? Is it a...

New Year’s Resolutions encourage us to grow: grow ourselves, grow our businesses, grow our expertise. And Relevant Business Development is a

stop targeting the vast quantity of people who will never become your customer and stop barraging them with messaging that will never matter

"How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are

It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...

Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...

Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...