The 4 Parts to Getting New Clients
Business pushes ahead. In spite of the craziness we’ve seen this year and the uncertainty we still feel for what’s coming, companies are...
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Stop Using LinkedIn Wrong
There's a right way to use LinkedIn. And there's a wrong way. Let's all stop using LinkedIn wrong.
Newer, Better, Cheaper, and Easier
It’s hard to imagine (at least for me), but Relevant Business Development is coming up on its 10th anniversary!?! I started the company...
In the Next 6 Months
Six months ago you had goals. How are they going? Do you even remember them? I honestly mean it when I say I hope you achieved, and even...
Your Business Machine
Agency owners compare biz dev to a rollercoaster. Why not turn on a business development machine that works while you are busy doing client
Skipping Right Over the Christmas Blog Post…
New Year’s Resolutions encourage us to grow: grow ourselves, grow our businesses, grow our expertise. And Relevant Business Development is a
How Do You Find New Clients?
"How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are
Guaranteed Results
It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
Rule #1 of Marketing
Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
Stop Wasting Money on Bad Marketing
Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...