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Leadership Marketing

By some measurements, we're reaching Day 60 of the COVID-19 Quarantine, and in the current situation, people are questioning if sales and marketing still work. Historically, the way people buy is always changing. Brainwashing - 60 years ago, the goal was to create the catchiest jingle and then simply roadblock the 4 major television networks until everyone knew the tune. Endorse-a-thon - Just 20 years ago, the answer was to get a celebrity to wear your product or endorse your brand. Being pushed by Oprah or liked by Mike was the rocket ship to sales and fame. Leadership - Today, rather than leverage the television monopoly or find that celebrity endorsement or key online influencer, it's eas

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