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    The 4 Parts to Getting New Clients

    The 4 Parts to Getting New Clients

    Leadership Marketing

    Leadership Marketing

    Sales Funnel 101: Pipeline Mathematics

    Sales Funnel 101: Pipeline Mathematics

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    Leadership Marketing

    Leadership Marketing

    By some measurements, we're reaching Day 60 of the COVID-19 Quarantine, and in the current situation, people are questioning if sales and...
    Sales Funnel 101: Pipeline Mathematics

    Sales Funnel 101: Pipeline Mathematics

    UPDATED 5/8/2020 Nothing in business is guaranteed. But we love, love, LOVE! to find predictability in numbers and metrics. It feels so...
    Stop Using LinkedIn Wrong

    Stop Using LinkedIn Wrong

    There's a right way to use LinkedIn. And there's a wrong way. Let's all stop using LinkedIn wrong.
    Skipping Right Over the Christmas Blog Post…

    Skipping Right Over the Christmas Blog Post…

    New Year’s Resolutions encourage us to grow: grow ourselves, grow our businesses, grow our expertise. And Relevant Business Development is a
    How Do You Find New Clients?

    How Do You Find New Clients?

    "How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are
    Guaranteed Results

    Guaranteed Results

    It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
    How Much Should You Charge for Your Service?

    How Much Should You Charge for Your Service?

    I consult for a number of ad agency clients. My primary goal is to deliver what I promise, a pipeline of relevant new business prospects...
    The Thirty Day Freak Out

    The Thirty Day Freak Out

    It didn't matter whether it was a simple AdWords campaign or a full website redesign, the behavior is the same. It hasn't been 30 da
    Rule #1 of Marketing

    Rule #1 of Marketing

    Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
    Stop Wasting Money on Bad Marketing

    Stop Wasting Money on Bad Marketing

    Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...
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