Leadership Marketing
By some measurements, we're reaching Day 60 of the COVID-19 Quarantine, and in the current situation, people are questioning if sales and...
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Newer, Better, Cheaper, and Easier
It’s hard to imagine (at least for me), but Relevant Business Development is coming up on its 10th anniversary!?! I started the company...
In the Next 6 Months
Six months ago you had goals. How are they going? Do you even remember them? I honestly mean it when I say I hope you achieved, and even...
Guaranteed Results
It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
The Thirty Day Freak Out
It didn't matter whether it was a simple AdWords campaign or a full website redesign, the behavior is the same. It hasn't been 30 da
Rule #1 of Marketing
Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
How to Fire Bad Clients
Creating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or