top of page

What is the Relevant System?

Relevant Business Development is the ad agency for ad agencies. With more than 10 years of experience inside ad agencies, I've learned that ad agencies are often the worst at developing consistent, targeted new business-generating systems for themselves. So I built one that worked for us, it works for our clients, and it will work for your business, too.

Relevant's Service

Relevant has developed a proven, proprietary system to create inbound leads from the exact types of clients that are the most relevant to you. It's called the Relevant System: a Micro-targeted Omni-Channel Multi-touch Campaign. Sounds complicated, right?

Simply tell us who your ideal clients are and why they should work with you, then let us craft a campaign to get those exact people on the phone with YOUR sales team because they want to sign up for your services. Sounds amazing? It is. Here's how it works:

The Relevant System

Using our proven techniques, we orchestrate multiple tightly-sequenced messages to reach the same micro-targeted audience across multiple platforms for multiple touches or messages from your business within a very short period of time. The result is that the audience members feel like they're seeing your business everywhere, and with correct messaging, they become convinced that you might be the exact solution they're looking for.

Relevant System FAQ

Q: What channels do you use?

A: We use whatever channels make the most sense for each client and their target audience. In the past, we've used email, direct mail, remarketing and retargeting, display ads, Facebook and other social media ads, phone calls, geofencing, brochures, door hangers, and tradeshow sponsorships. Really, we're looking at how the audience prefers to be reached and which channels will work for your business.

Q: How much does a single campaign cost?

A: The system we use works for all types of clients and target audiences. We need to talk through your goals and messaging in order to know what is going to work. Fortunately, there is no cost at all for that conversation and hearing our recommendations.

Q: What industries/businesses/clients does Relevant work with?

A: With over 10 years of ad agency experience, we've yet to see an industry where our system isn't breaking through the usual barriers for business development and making a real impact in creating new customers. If you don't believe it, we'd love to prove that your business is NOT the exception!

The best way to learn more about the MTX2 System and how it could work to predictably grow your agency is to book a call with me and discuss your goals for growth!

bottom of page