It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...

I consult for a number of ad agency clients. My primary goal is to deliver what I promise, a pipeline of relevant new business prospects...

Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...

Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...

Creating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or

Is your agency relying on past customer relationships and word-of-mouth referrals for its business growth? Relevant Business Development wil

Relevant Business Development is the ad agency for ad agencies. With more than 10 years of experience inside ad agencies, I've learned...