Guaranteed ResultsIt's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
How Much Should You Charge for Your Service?I consult for a number of ad agency clients. My primary goal is to deliver what I promise, a pipeline of relevant new business prospects...
Rule #1 of MarketingRule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...