This creative agency was laser-focused on reaching the biggest exhibitors at the top trade shows in the country—without wasting its budget marketing to the wrong audience.
Unrivaled is a creative agency that focuses on a special kind of client. They create deluxe, digitally-integrated, fully-experiential environments for tradeshows and exhibits at a level of craftsmanship that appeals to a specific client type. So, targeting everyone with their marketing effort could have meant a lot of misspent marketing dollars.
The right client for Unrivaled would already know they were seeking these key elements in their project:
- A Strong Vision
- A Creative Mind
- A Strategic Partnership
Unrivaled already knew who their best customers would be, and we believed their customers knew who they were, as well.
So, we built a campaign that exclusively targeted the businesses that met Unrivaled's standards. And we focused our campaign on one event at a time, with one specific message, and a clear, compelling call to action.
Creating an Experience
Unrivaled's brand is all about "the experience." So, we built a micro-targeted multi-touch campaign that embodied that approach, including:
A downloadable white paper on "The Unrivaled Process"
An exclusive landing page
A customized direct mail piece
A targeted email series
Sophisticated remarketing ads
Clients connecting with Unrivaled already knew who they were, how they worked, and even the budget they should expect. This made the sales experience as compelling as the other aspects of Unrivaled's artfully-crafted customer experience.